Bobby Tweedy
CEO & Founder
Years inside Irish card-processing. Founded Rook to fix the lock-in.
About Rook · Waterford & Dublin
An Irish fintech,
built by operators.
Registered in Waterford, with team across Dublin and nationwide. ~29 years of combined Irish payments experience, poured into a young startup with one job: get Irish businesses off lock-in deals and onto fair rates.
- Waterford + Dublin
- 16 people · nationwide
- ~29 yrs combined payments
- Built by operators
Leadership
Named people. Real credentials.
No ticket queues, no offshore call centres. The people running Rook are the people you talk to.
Lineage · Experience in the Irish payment market · Irish talent, staying in Ireland
Sean O'Reilly
Chief Operating Officer
Operations lead. Keeps deals, onboarding and merchant accounts moving.
Gizem Kaya
Chief Revenue Officer
Owns revenue and commercial strategy across the Rook acquirer stack.
Evan O'Sullivan
Head of Sales
Leads the sales floor. Every merchant gets a named human, not a queue.
Sean Noonan
Founding Member
Sean Schley
Founding Member
Cristen Connolly
Founding Member
Core values
How we actually work.
Four principles. Every day, every deal, every merchant.
- /01
⚡Move fast
Startup tempo. Every day counts and every deal handled at full capacity, no ticket queues.
- Same-day reply
- Named human
- Irish team
⚡Move fast
/01Startup tempo. Every day counts and every deal handled at full capacity, no ticket queues.
- Same-day reply
- Named human
- Irish team
- /02
🛠Built by operators
~29 years of combined Irish payments experience compressed into one young team. We've learned our craft and have deep experience in the Irish payment market.
- Card-acquiring veterans
- 380+ deals placed
- We've sat in your seat
/02Built by operators🛠
~29 years of combined Irish payments experience compressed into one young team. We've learned our craft and have deep experience in the Irish payment market.
- Card-acquiring veterans
- 380+ deals placed
- We've sat in your seat
- /03
🤝People first
Well-paid team, Workplace Relations Commission standards, Irish talent staying in Ireland.
- Irish talent
- WRC standards
- Staying home
🤝People first
/03Well-paid team, Workplace Relations Commission standards, Irish talent staying in Ireland.
- Irish talent
- WRC standards
- Staying home
- /04
🎯Earn the loyalty
No lock-in tricks. We keep the account by being better next quarter than we were last.
- No lock-in
- Re-shop yearly
- Always better
/04Earn the loyalty🎯
No lock-in tricks. We keep the account by being better next quarter than we were last.
- No lock-in
- Re-shop yearly
- Always better
Where this is going
Brokerage today. Platform tomorrow.
Card-payments brokerage is our beachhead. It gives Rook real revenue, real merchant relationships, and a clear read on what Irish SMEs actually need from a modern money stack.
Every euro of margin gets reinvested into the wider Rook platform: funding, websites, and a unified merchant dashboard that ties payments, cash and the storefront together. Forward-looking items are on the roadmap, not live yet.
Thank you, from the whole Rook team.
For trusting an Irish startup with your time. From Waterford to Dublin and right across Ireland, we don't take it for granted.
Bobby, Sean, Gizem, Evan, Sean, Sean, Cristen & the team