ABOUT · WATERFORD, IRELAND · LAUNCHED 2026
Bobby Tweedy resigned his Directorship of 5 years with Blip Payments, an Enterprise Ireland backed fintech processing €200m+ yearly. 18 other industry experts saw the vision and the tangible route to execution — now poised to revolutionise Irish fintech.
FOUNDER STORY
Bobby Tweedy resigned his Directorship of 5 years with Blip Payments — an Enterprise Ireland backed fintech startup processing over €200m+ in yearly annual card payments, where he served as CTO in payments — having identified a clear gap: Irish SMEs were being overcharged across every vendor relationship — payments, energy, finance and web — with no single platform built to fix it.
18 other industry experts saw the vision and the tangible route to execution. Rook Agentics was built around a central AI layer — Ruby MVP already live — that surfaces savings across all vendors and centralises every business relationship into one app, one login. Now poised to revolutionise Irish fintech.
Bobby joins the Irish payments industry, building out one of Ireland's leading SME payments consultancy operations.
Previous startup began to scale. 750+ consultations completed across Irish SME hospitality, retail and service sectors.
Previous startup reaches 251 live customers processing over €200m in annual card payments. Deep industry knowledge acquired across payments, finance and SME operations.
Bobby resigns his Directorship and incorporates Rook Agentics. 18 industry experts join the founding team, poised to revolutionise Irish fintech.
THE TEAM
CEO
[email protected]Founder. Sets strategy, leads all client relationships and drives the direction of the business. 5+ years in Irish SME payments and finance.
CRO
[email protected]Internal bookkeeper and data analyst. Manages accounts, tracks financial performance across all client deals and keeps the numbers clean.
CTO
[email protected]Builds and owns all technology. Created the Ruby AI dashboard from scratch and maintains the full technical stack.
CMO
[email protected]Runs all marketing and brand. Positions Rook across Irish SME markets and drives inbound demand across all three verticals.
Head of Partnerships & Enterprise
[email protected]Leads all partnership development and enterprise-level accounts. Builds Rook's network across Irish business, connecting key relationships that drive growth at scale.
COO
[email protected]Runs day-to-day operations. Keeps deals moving, processes tight and the team coordinated. 4+ years in Irish SME finance and payments.
Head of Sales
[email protected]Closes deals. 200+ contracts signed across Irish hospitality, retail and services. The engine of new revenue for the business.
Go-to-Market
[email protected]Takes new products and services to market. Specialist in Irish SME verticals. Connects strategy directly to sales execution.
CASE STUDY · RUBY LOUNGE KITCHEN
Ruby Lounge was among Rook's first clients and the proof-of-concept for the full integrated model. Card processing switched (saving €300+/mo), merchant advance funded a kitchen expansion, and a new website launched in 3 weeks. The Ruby AI app now centralises all their vendor relationships in one dashboard, one login, with live labour vs revenue tracking giving management real-time data to act on.
See how we do it →Illustrative figures for display purposes. Actual savings vary. Contact us for your exact breakdown.